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HCMC to hold branding seminar

12/31/2019 10:33:05 AM


Consumers shop at a Vissan store. HCMC will hold a seminar on branding for local products and enterprises late this week - PHOTO: VU YEN

HCMC -  Experts and business executives will discuss ways to enhance the branding of local products and enterprises based in HCMC at a seminar set for late this week. 

Branding is an urgent requirement for both the municipal government and the business community, especially small and medium enterprises.

Under the theme “Developing the brands of products and enterprises in HCMC," the December 20 seminar will offer a good opportunity for experts and business leaders to look for methods to do the branding for HCMC and its businesses in regional and global markets.

At the seminar, Pham Thanh Kien, director of the HCMC Department of Industry and Trade, will deliver a report on why branding is needed.

Dr. Vo Tri Thanh, director of the Institute for Brand and Competitiveness Strategy, will talk about the branding of products and enterprises in HCMC.

In addition, Associate Professor Dr Nguyen Quoc Thinh, a branding expert and chairman of the advisory board of the Institute for Brand and Competitiveness Strategy, will share international experience in how brands are developed for localities’ products.

His comments will be followed by a statement by Chairman of the Plato Brand Academy Nguyen Duc Son on the creation of Vietnamese brands in line with international standards. He will also tell practical stories.

Moreover, representatives of Nestlé Vietnam, the Saigon Union of Trading Co-operatives, Saigontourist Holding Company, Vissan JSC, Minh Phuong Lacquer Company and Thai Tuan Fashion Group Corporation will propose preferential policies so that the city can have more brands.

The seminar will be held by the HCMC Department of Industry and Trade and the Saigon Times Group, under the HCMC People’s Committee’s direction, at the Le Meridien Hotel at 3C Ton Duc Thang Street, District 1, HCMC, which begins at 8 a.m. 

Enterprises interested in the seminar should register with Luong Thanh Son of the Saigon Times Group’s External Relations Department, by email at or on 094 100 0050, or register here to receive invitations from the seminar organizer.

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